Our Services

IRL uses its industry knowledge, proven methodologies and experienced global staff to deliver value to its clients in three main forms:

Multi-client Studies and Market Reports
IRL offers a range of regularly updated market studies covering various sectors of the paints and coatings industry. These reports provide a low cost, first stage analysis of market opportunities and are used by senior managers in the industry as standard references to assist in the formulation of their marketing strategies. Please visit our Publications Library to browse a full list of our reports. To purchase full reports or sections of reports online, follow the Market Data link.

Customer Satisfaction
Our Customer Track programme is a proven method for understanding and monitoring customer satisfaction and loyalty and providing strategic insights based on expectations and perceptions. Customer Satisfaction research findings can provide the foundation for customer service strategies and customer loyalty and retention programmes. Each study is tailored to suit the client's individual needs. For further information on our customer satisfaction services, please see details in our Proprietary Consulting section or fill in our online enquiry form.

Proprietary Consulting
IRL's proprietary consultation methods include the following:

	Global business research - market quantification & analysis
	Customer perception/satisfaction
	Mergers, acquisitions, joint ventures & divestments
	Commercial due diligence
	Forecasting
	Business strategy & planning; new product strategies
	Technology assessment
	Opportunity analysis

There are two basic approaches to proprietary consulting - the 'Quick Enquiry Service' and 'In-depth Analysis'. Please visit our Proprietary Consulting section for details.